Perception Health identifies the relationships between providers, hospitals and their community that change the economics of healthcare and impact lives. We show our customers where to grow their revenue and market share, strengthen physician relationships, optimize network integrity, and predict who will be affected by future disease diagnoses in their community. The tools of our trade involve A.I., machine learning, visual storytelling and tens of billions of healthcare claims. Our atmosphere is casual, our commitment to be a positive force of change in healthcare is fierce, and our creativity is unmatched. We are most proud of our #GSD company value. It’s the tie that binds us together.
We are looking for a Digital Marketing Ninja to surprise our customers with sharp compelling content and dice up the competition through creative demand creation, lead generation and thought leadership campaigns. You will be the sharp end of our growth spear! The ideal candidate will leverage our strengths in research and our customers’ success to create new content that feeds our digital campaigns. You must be skilled in the weapons of SEO and ABM to grow our pipeline. Reporting to the CEO, you will collaborate with the Product and Sales teams to develop the overall marketing strategy to evangelize Perception Health’s products and services. Success will be measured by sales pipeline growth, lead conversions and top line revenue growth. Nunchuck and career advancement opportunities abound!!
Master our SalesForce CRM, Web Design (Webflow) and Pardot Marketing Automation tools to drive an automated, high frequency customer acquisition strategy.
Collaborate with product management and business development to rapidly develop and A/B test value proposition messaging.
Create, organize and optimize multiple content pieces across diverse mediums (e.g. email, social media posts, website updates, YouTube channel, etc.) on a daily basis.
Be a “voice of the market” providing regular feedback to product management, sales, and delivery on trends from competitors, partners and customers.
Routinely and accurately report on key marketing KPIs and activities to the Leadership Team.
Partner with sales team to qualify leads, communicate with prospects and customers to help identify their solution needs.
Develop and oversee the delivery of product marketing materials which includes product collateral, customer success stories and case studies, presentations, etc. that drive engagement leading to qualified leads.
Manage the process for conferences, trade shows, webinars, and seminars.
1- 3 years experience across marketing, creative production, and project management working at B2B or B2B2C technology companies.
Tech savvy with hands-on experience in web design, Google Ad Words, marketing automation; can handle light graphic design and video editing.
Highly organized and structured. You are excited about building processes from scratch and are an expert at balancing complex projects and competing priorities.
Great communicator and cross-functional partner keeping everyone on the same page with clear and regular communication.
Proactive and self starting. You actively seek out opportunities to solve new problems and can independently work towards creating solutions.
Results focused. You’re a problem solver who uses structure and process to help teams move faster and be more impactful. #GSD
Adaptable and flexible. You are an expert at navigating ambiguity and thrive in dynamic work environments.
A savvy marketer and storyteller. You know what a great marketing brief looks like, you always keep the customer / audience in mind, and you use your marketing skills to up-level our creative outputs.
Flexible work environment (office based and remote) balanced to meet personal and corporate objectives.
Occasional travel to trade shows or customer locations once COVID restrictions are lifted.
We believe diversity and inclusion elevates the thinking of our organization and improves our understanding of the people we serve.
The Location: Our corporate office is in Franklin, TN. We support our team members with a flexible remote / in-office schedule.